WI cost guide

Wisconsin Cost of Living

Wisconsin is a Great Lakes comparison state where Milwaukee and Madison jobs, regional cities, Chicago-Milwaukee commuting, winter utilities, taxes, healthcare, college-town markets, and benefits shape household affordability.

StateWI
RegionMidwest
Detailed cities13
Avg salary needed$53,469

State Navigator

Pick a Starting Point in Wisconsin

These shortcuts turn the starter city import into a practical browsing path: lower-cost starts, higher-pressure markets, and cities that look easier to compare for a move.

Lower-cost starts

Begin with rent relief

Cities below the current state starter average of $1,297 rent.

Budget pressure

Check income fit first

Higher salary-needed markets where households should test the budget before falling in love with the move.

Move signal

Compare relocation fit

Stronger starter move scores for households scanning where the tradeoffs look more workable.

CityRent vs. state avgSalary vs. state avgMove scoreNext step
Sheboygan$298 below$3,422 below87/100Compare
La Crosse$224 below$3,422 below87/100Compare
Oshkosh$143 below$3,422 below87/100Compare
Stevens Point$62 below$3,422 below87/100Compare
Janesville$27 below$3,422 below87/100Compare
Green Bay$183 below$369 below83/100Compare
Appleton$108 below$369 below83/100Compare
Racine$86 below$369 below83/100Compare
Eau Claire$79 below$369 below83/100Compare
Waukesha$246 above$369 below83/100Compare
Kenosha$396 above$369 below83/100Compare
Milwaukee$164 above$13,791 above82/100Compare
Madison$400 above$5,531 above79/100Compare

State Snapshot

How Wisconsin Markets Compare

Starter numbers help visitors see the shape of the market before drilling into city pages or running a side-by-side comparison.

Search Angles

Why This State Matters

Midwest comparison page for cost, benefits, bills, and moving searches

Build this into comparison pages, calculators, and local guides as data quality improves.

Statewide benefit and household-cost content can publish before city data is complete

Build this into comparison pages, calculators, and local guides as data quality improves.

Local city pages should be added as sourced rent, utility, insurance, and wage data improves

Build this into comparison pages, calculators, and local guides as data quality improves.

Cities

Wisconsin Starter Markets

Starter averages: $1,297 rent and $296,177 home price.

Appleton

Wisconsin

Starter
Relocation-friendly

Appleton is a Fox Valley jobs and family market in Wisconsin, useful for starter comparisons around rent, housing, utilities, wages, benefits, insurance, and moving costs.

Rent$1,189
Home price$302,027
Utilities$191
Salary needed$53,100
Groceries100
Move score83/100

Eau Claire

Wisconsin

Source-ready
Relocation-friendlySource-ready

Eau Claire is the college and regional access market in Wisconsin, promoted in source-ready batch 02 for comparisons around housing, wages, utilities, taxes, benefits, and moving costs.

Rent$1,218
Home price$315,721
Utilities$191
Salary needed$53,100
Groceries100
Move score83/100

Green Bay

Wisconsin

Source-ready
Relocation-friendlySource-ready

Green Bay is the regional affordability market in Wisconsin, promoted in source-ready batch 02 for comparisons around housing, wages, utilities, taxes, benefits, and moving costs.

Rent$1,114
Home price$282,595
Utilities$191
Salary needed$53,100
Groceries100
Move score83/100

Janesville

Wisconsin

Starter
Strongest move scoreLower salary targetRelocation-friendly

Janesville is a supplemental starter city profile for the southern Wisconsin affordability market in Wisconsin, useful for route coverage and starter comparisons around rent, housing, utilities, wages, benefits, insurance, and moving costs.

Rent$1,270
Home price$292,557
Utilities$195
Salary needed$50,047
Groceries101
Move score87/100

Kenosha

Wisconsin

Source-ready
Relocation-friendlySource-ready

Kenosha is the Chicago-Milwaukee commuter market in Wisconsin, promoted in source-ready batch 02 for comparisons around housing, wages, commute costs, taxes, benefits, and moving costs.

Rent$1,693
Home price$279,785
Utilities$191
Salary needed$53,100
Groceries100
Move score83/100

La Crosse

Wisconsin

Starter
Lower salary targetRelocation-friendly

La Crosse is a supplemental starter city profile for the river city college and healthcare market in Wisconsin, useful for route coverage and starter comparisons around rent, housing, utilities, wages, benefits, insurance, and moving costs.

Rent$1,073
Home price$285,124
Utilities$195
Salary needed$50,047
Groceries101
Move score87/100

Madison

Wisconsin

Source-ready
Higher-cost marketSource-ready

Madison is the state-capital and university market in Wisconsin, promoted in source-ready batch 02 for comparisons around housing, wages, utilities, taxes, benefits, and moving costs.

Rent$1,697
Home price$429,253
Utilities$185
Salary needed$59,000
Groceries98
Move score79/100

Milwaukee

Wisconsin

Source-ready
Relocation-friendlySource-ready

Milwaukee is the large metro and lake-region market in Wisconsin, promoted in source-ready batch 02 for comparisons around housing, wages, utilities, taxes, benefits, and moving costs.

Rent$1,461
Home price$226,456
Utilities$179
Salary needed$67,260
Groceries97
Move score82/100

Oshkosh

Wisconsin

Starter
Lower salary targetRelocation-friendly

Oshkosh is a supplemental starter city profile for the Fox Valley college and regional market in Wisconsin, useful for route coverage and starter comparisons around rent, housing, utilities, wages, benefits, insurance, and moving costs.

Rent$1,154
Home price$255,819
Utilities$195
Salary needed$50,047
Groceries101
Move score87/100

Racine

Wisconsin

Starter
Relocation-friendly

Racine is a lakefront commuter and affordability market in Wisconsin, useful for starter comparisons around rent, housing, utilities, wages, benefits, insurance, and moving costs.

Rent$1,211
Home price$215,257
Utilities$191
Salary needed$53,100
Groceries100
Move score83/100

Sheboygan

Wisconsin

Starter
Lowest starter rentLower salary targetRelocation-friendly

Sheboygan is a supplemental starter city profile for the lakefront manufacturing and family market in Wisconsin, useful for route coverage and starter comparisons around rent, housing, utilities, wages, benefits, insurance, and moving costs.

Rent$999
Home price$262,047
Utilities$195
Salary needed$50,047
Groceries101
Move score87/100

Stevens Point

Wisconsin

Starter
Lower salary targetRelocation-friendly

Stevens Point is a supplemental starter city profile for the college and central Wisconsin market in Wisconsin, useful for route coverage and starter comparisons around rent, housing, utilities, wages, benefits, insurance, and moving costs.

Rent$1,235
Home price$284,263
Utilities$195
Salary needed$50,047
Groceries101
Move score87/100

Waukesha

Wisconsin

Starter
Relocation-friendly

Waukesha is a Milwaukee-area suburb and family market in Wisconsin, useful for starter comparisons around rent, housing, utilities, wages, benefits, insurance, and moving costs.

Rent$1,543
Home price$419,399
Utilities$191
Salary needed$53,100
Groceries100
Move score83/100

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